Posted on Sep 7, 2020

Web Studio Lab Ltd

Are fewer clicks always best?

I was browsing online to purchase some fitness equipment and came across a site which was clean and well designed.

Whilst in the midst of the experience I realised that as the consumer, I had to - and wanted to - click through different pages.

Initially to get more info about the items; but it dawned on me that these extra few clicks were building my trust in the company.

Whilst there is a concerted effort to reduce the clicks users need to take on sites to arrive at their destination, the opportunity for more, should they so wish, is also a valuable part of the experience. Let's not forget that.

More of these thoughts available here...
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